Buying online in Iran
Iran has a large, self-contained e-commerce market built entirely on domestic infrastructure — its own payment network, its own marketplaces, and its own logistics.
How the market works
Digikala is the dominant marketplace by a wide margin, with Torob widely used for price comparison. International payment cards do not work, and international marketplaces are largely inaccessible, so the domestic market operates on its own terms.
This makes local price comparison unusually valuable: with fewer external reference points, the spread between sellers for the same item can be wide.
Toman and rial
This is the single most important thing to understand about Iranian prices. The official currency is the rial, but everyday prices are quoted in toman, where one toman equals ten rials. A price shown as 12,000,000 in a shop almost always means toman, not rial.
PoolGazal displays Iranian prices in toman, matching how Iranian storefronts quote them, because converting to rials would produce figures no shopper there would recognise.
How people pay
These are the methods stores in Iran accept. PoolGazal itself never takes payment.
The domestic interbank network; effectively the only online rail.
Offered by the large marketplaces in major cities.
Who delivers
- Tipax
- Widely used private courier, typically 3-5 days nationally.
- Chapar
- Express option, 1-3 days in the larger cities.
- Post of Iran
- Cheapest and slowest, used for lower-value parcels.
Before you buy
- Read every price as toman unless a listing explicitly says rial.
- Cash on delivery is offered by the large marketplaces in major cities.
- Prices for imported goods move with the exchange rate, sometimes within a single week.
Common questions
- Are Iranian prices in rials or toman?
- Everyday prices, including those on Iranian storefronts, are quoted in toman. One toman equals ten rials. PoolGazal shows toman to match how prices are actually quoted.
- Can I use an international card on Iranian sites?
- No. Iranian e-commerce runs on the domestic Shetab network, and international cards are not accepted.
Prices and availability in our catalog come from third-party marketplaces and can change without notice. Always confirm on the seller's own site before buying — see our terms and advertising disclosure.